EDIBLE TYPE | FESTIVE BRIEF

For our festive brief, we had to create a food product based on or influenced by a typeface. This could range from cakes to savoury dishes. The deadline for this brief was 10am on December the 12th, and then it will be decided who has won.

Me and Charlotte began to do some research into examples of edible type, and some previous entries from LCA's edible type competition:

 After researching we came to the decision that we wanted to make a pie. The reason for this was because we liked the way the pastry left gaps and showed the colourful filling. A berry pie seemed the most fitting.

We tracked down a font called sugar pie and made a stencil with it, measuring out my pie tin and making sure it was accurate. The slogan we chose was "nice as sugar pie", in order to fit with the type and sound snappy and look visually pleasing.

On the thursday we went to buy ingredients and started to make the pie. I did a lot of the stencilling whilst Charlotte focused on baking. Here are some photos of the process:

Overall the pie didn't go as well originally planned, as it was fiddly to cut out the letters and then when moving the pastry onto the top of the pie, it warped quite bad. However when we tasted the pie it tasted good, and not too sickly.