Here is a mock up of the website. Firstly there is the home screen, with nothing but the key logo there. The user is prompted to click this, which will trigger a transition to the main home page. This decision was made as it is a way for the user to interact with the website, playing on the 'unlocking' theme which matches Hundredth's key logo nicely, whilst keeping it interesting. For added effect, photography of nature has been used to represent the album's name, 'Free', the user will associate freedom with nature.
The main index contains a box for the user to enter their email and sign up to the newsletter. Doing this, the user will 'unlock' a song from the album that is only available through signing up, giving a sense of exclusivity that a fan enjoys. This will happen 2 weeks prior to launch and 1 week prior, unlocking songs 'Unravel' and 'Inside Out'. The aesthetic is kept clean, contrasting with the business of the trees which is still kept visible as a footer bar for the icons.
My idea was to have three 'pages' that do not need navigation links on the mast head, rather, they scroll themselves and alternatively the user can click the buttons to navigate to one of the pages quickly without having to leave the page entirely.
Taking into account other platforms is crucial as not everyone will view the website on a desktop or macbook. The design needs to be versatile. Above is a demonstration of how the mobile website would look. The user would be automatically directed onto the main page (image one), and to navigate through the website they would tap onto the menu button. Doing this then prompts a drop down menu where the user can select their desired page. This ensures that the mobile website is interactive yet keeps information and links concise, clean and tidy, only appearing when the user wishes. Allowing the user to be able to close the tab creates breathing space for browsing the website.
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