Cell is a skincare brand which fundamentally focuses on breaking the stigma of males using skincare products whilst simultaneously representing women who do not feel attracted to already existing brands. It stands for breaking down stereotypes, beauty standards and is basically for anyone.
I would need to ensure the branding is gender neutral in order to appeal to both sexes, avoiding only appealing to one gender. This means the branding should not be overtly masculine or feminine, but simplistic, modern and clean.
The main things to consider will be:
- Stigma
- Gender stereotypes
- Environmental issues
- Animal welfare
- Representing a large audience
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