The final resolution is a dark and contemporary refresh of A Clockwork Orange, demonstrated through the use of ambiguous imagery which reflects the plot line and keeps the reader engaged through a sense of mystery and a general tone of foreshadowing. The image on the front of the sleeve is a heavily manipulated ‘glitched’ image of the UK. Manipulating the image in this way further communicates the state of society in the novel, which is laced with crime and ultra violence committed by the main character Alex, and his friends. The colour palette chosen reflects the combination of human flesh, or human behaviour, with the dark side of crime. The dusted peach and jet black create an interesting contemporary juxtaposition of human nature ‘going wrong’. As the brief states, the entry should have an imaginative concept and original interpretation of the brief, which this resolution clearly demonstrates.
This unique and modern resolution to a classic novel will not only engage existing fans of a Clockwork Orange but perhaps entice a newer, younger generation of readers through it’s mysterious and equivocal imagery, alongside the nature of the type, another essential request within the brief. This cover, due to the conspicuous elements, will stand out successfully in context, for example during sale on a shelf, in a library, or as the brief states, in an on-screen, online environment such as Amazon.
I thoroughly enjoyed the design process for this brief, and it was an effective way to gain experience in the submission of live briefs. There was a lot of creative freedom which is always something I appreciate and enjoy. This brief allowed me to break down the brief set, and create a resolution that attempts to answer what the brief is asking succesfully. The most unsuccessful aspect of the cover is that the imagery is not clear, which could hinder the overall concept of the design.
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