During my time on the course there has been a variety of briefs all catered towards designing for print, however there has not been a brief that has focused on designing for screen and the considerations that follow, as much as the Only website brief. Before beginning the course I assumed that designing for screen would be my preferred skill, however this brief definitely proved to be much more challenging than anticipated.
Firstly there is a whole different realm of considerations to keep in mind when designing a website, from UX to screen dimensions and taking into account the limitations that may occur once the design has to be coded up by developers. It was important to achieve the balance of thinking ambitiously whilst maintaining a realistic point of view. I have managed to learn about another section of graphic design which I had hardly any professional experience in prior to completing the brief, by researching and my own trial and error throughout.
As we could choose our own band or artist to create the campaign website for, this gave me a lot of creative freedom and ensured that I already knew of the band - meaning I somehow would have an idea of the type of design aesthetic I could come up with before properly immersing myself in the brief. In industry, this would not be the case, and the designer would not have as much freedom with the brief, the client is already determined, and may desire a different direction of design than the designer would choose. However, it was very engaging to be briefed by industry professionals; Only studio, who have had experience with many high profile clients such as Sony; completing a campaign website for Bring Me the Horizon. Many useful tips were shared with the class giving me a great start and a taste of what to research and consider.
I did actually have the most difficulty with this brief, initially focusing too much on the aesthetics of the design rather than how to engage an audience to the full potential. With some more development and research I managed to change my idea and tweak parts that did not work as well, in order to create something visually stimulating and that also allowed the user to interact with and navigate with ease. By the end of the brief I was pleased with the outcome that I had created, which is crucial for any designer, as being confident with your work makes a lot of difference. This brief taught me to go with my instinct, if something is not working as well as it could, change it.
Throughout the brief my time management could have been more efficient, and it would have been a lot quicker and easier for me to plan out what my idea was more in depth before going head first into the design. I ended up doing more work digitally than needed which wasted a lot of time that could have been spent on more important things. Looking at it positively, it gave me more experience and I learned a lot of important skills that can be applied to future briefs. It was also enjoyable which makes the whole experience a lot better.
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