In order to gain more knowledge of what different genders look for in skincare, I posted 3 polls using Twitter. Twitter is an exceptionally popular media platform in our society and has a variety of users globally - I felt this would be an appropriate demographic for my own research.
The first question was addressed to men only, however a limitation to this poll is that it cannot prevent women interacting with it. Evidently, men DO use skincare regularly in daily life, a result I expected.
I then asked what attracts a male when purchasing skincare products. From the results branding had the highest score, meaning that whatever resolution I create must appeal to males by utilising appropriate branding and advertising methods. Expense closely followed by, implying that males may seek cheaper alternatives when buying skincare, and not really take into account branding or other factors. Males did not vote highly for eco-friendly brands, a very interesting result which means males are not as engaged with the environmental factors when consuming beauty products as they are with the packaging/branding and how the product looks.
Wanting to also get a feel for what women look for in a skincare brand, the above poll was also posted to my twitter. There was a similar theme to males, however overall women are attracted to a product with a good price range. Cruelty free factors seemed to be more important here as well which is possibly due to the recent popularity in Lush products in the last few years, and the rise of a vegan, cruelty free lifestyle in younger people today. Again however, eco-friendly aspects are the most ignored.
In order to be able to appeal to a mass audience of both males and females, I must take into account this research. Choosing to ensure that the branding is appealing I feel is the most important task, whilst considering costs and cruelty free features to make the brand more attractive.
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