OUGD504 / BRIEF 01 / CONSIDERATIONS

STOCK

This brief will be heavily focused on stock, as this will determine whether your leaflet acts the way the designer required. I will be designing a standing accordion fold which will have to have a higher GSM in order to hold it's weight, which will also be determined by the size, as a larger sized leaflet will become heavier. The finish of the stock is also important to the overall aesthetic of the leaflet. 

FOLD

The fold of the leaflet is vital, as it is the very fundamentals of the brief and the production process. Choosing an appropriate fold that fulfils the brief is key, and keeping it engaging for the user. There are many different types of folds so it is important to make the right choice which will be suitable.

SIZE

When it comes to the size of the leaflet this determines whether it will be pocket sized and easy to travel with, or larger and more rich with details. Technically you could create a leaflet at any size, however it is important to demonstrate that the size chosen is the most effective and why. Since I will be making something which is decorative as well, it would be most effective to do a leaflet on the smaller side, but ensure it is legible. The smaller size will avoid the leaflet cluttering it's space and taking up too much room, and enables the user to take it anywhere with ease.

WASTE & BUDGET

Will the leaflet be cost efficient, or expensive to produce? Due to the financial nature it is important to take budget into account, especially when designing for a client as they may have to stick to an amount. As the leaflet will obviously be produced on stock, something to consider is also the waste, and looking at if the leaflet will waste a lot of paper that could be used during production. It is always better to try and be as eco friendly as possible.

CONTENT

The leaflet is entitled 'the design process', therefore the content must be appropriate and tie into the target audience. Writing this ourselves will add a personal touch and reflect our own design process that others could relate to or take advice from.

AUDIENCE

The audience definitely determines the discourse for the content. It needs to appeal to the desired target market in order to be successful. Since this is entitled 'the design process', naturally the target audience would be other creatives, even specifically fellow design students.