OUGD504 / STUDIO BRIEF 01 / THE DESIGN PROCESS / BRIEF

The brief:

During this week you will design and produce a folded leaflet entitled "The Design Process" that describes your understanding of the design process and specifically how this is applied to design problems. This assignment will allow you to explore the nature of design at an increasingly commercial level while also exploring creative approaches to leaflet design and folding.

This brief is only one week long and therefore will be very intensive. You will be given support by your tutors in the form of crits and tutorials while studio tasks will focus on aspects related to constructing and designing leaflets. You will be expected to explore and experiment with paper and card stock: folding techniques and styles; and graphic concepts and communication. Your progress, developments and creative decisions should be documented in your studio blog.

At the end of the week you will present your final leaflet design and plan for print to the rest of the group. You will receive feedback and points to consider during this final crit.

Analysis:

For this brief we have a period of a week in order to create our final outcome. Although this is quite a small space of time, I feel it will be beneficial to get back into routine and enable me to fully absorb myself into the task, especially after such a long Summer break.

Previously I was not as interested in learning about different folding methods as although I enjoy drawing and getting stuck in with materials, I was never an expert at folding and being accurate, which always put me off. I was a big culprit of making a mistake or stapling something incorrectly in level 4, which is something I'd like to change within the process of this brief. I'm looking forward to learning about new folds. I also have not previously had a lot of experience with leaflets so it is great to be able to focus purely on this for studio brief 1. Although, personally I prefer to design something more on the flat side, it's going to be interesting to see what I come up with and experiment with.

Another important element to this brief is budget and stock choice as that can make a lot of difference to the final outcome.