This was the first digital mock up I designed. I tried to keep quite minimal with this because I feel that I have done a lot of 'chaotic' design in the past. I have attempted to channel a traditional vibe by using a bold serif. This sets a serious tone throughout the leaflet. I considered that this would only really appeal to an older audience as it is not very informal and conversational. I wasn't sure this would be appropriate as my design process is not very formal, more fun and experimental which this mock up does not capture successfully.
I then had a rethink, and experimented with a sans serif "Karla", which looks more modern. I tried to remain minimal. The lines represent the way that the design process is linked onto each other, and you can go back and forth between them.
I still did not think this really captured my personal design style effectively. Even though this brief is possibly about a generic design process, I want to still express the style in which I work in. The next step would be to design something a little more experimental and get feedback in the crit tomorrow.
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