I began to do some research online into different types of folds which I felt may be suitable for the brief. Initially I am more drawn to simpler folds as the design process is quite intricate and complex in places, and I feel as though designing this leaflet to be as easy to use as possible would be my best option.
The first examples I found are above, two simple accordion folds clearly displaying information to the audience. There is plenty of space for illustrations/diagrams as well as type, making both of these examples enjoyable to read, as well as remaining manageable.
You could say that one of the aims of a leaflet is to be expendable, so budget is a significant area to consider. Would this leaflet be produced in bulk? If so the best option is to keep the printing production as feasible as possible to get a large amount of copies. This can be affected by the stock choices and size of the document.
This is another concertina fold. This is a pantone calendar, designed so that the colours fade into each other, this caught my eye because of the vibrancy, but it also captures the shear scale of colours that exist. Since it is a calendar, it also captures the way the seasons change, along with the environment along the duration of a year. It will be worth looking into the printing method for a leaflet like this, as you would have to print on a larger size of stock to be able to cut it down.
This is a similar design that has followed the accordion fold however it is set vertically so it can stand alone. I like this idea as it creates some depth and is not flat, this design is a lot more interactive and could even act as decoration. I think I could consider ways to create an accordion fold yet switch it up like this so that it isn't simply a flat fold.
I also came across this leaflet which has a cover flap on the outside. This could be a way of displaying the title, or other relevant information before opening the leaflet to see the content. Even though it is an extra small area, it is usually for decorative purposes rather than to protect the leaflet. I like how this fold looks, as a title could fit nicely on the flap area, as it is clearly separate. I'm unsure of the context of this leaflet, but the white space alongside the hand rendered type looks appealing and gives it some breathing space.
Another effective design I found whilst browsing. This leaflet folds out into a large scale 'poster', here you can see it has a decorative cover, designed and printed specifically so that it makes sense when folded fully. This is effective as you can include a large amount of text and fold it away concisely. This appears to be designed for something quite artistic or creative because of the illustrations, however the text is typeset neatly beside these chaotic sections.
This is a similar outcome to the previous leaflet/poster, simply with a different fold. When folded up, the title is still clearly visible. This leaflet, indicated by the title is all about women. It is interesting that the leaflet utilises the two stereotypically assigned gender colours, adding further context.
This fold looks a little more complex but it forms a shape whilst folded out and whilst folded away. The context to this design is paramount; the hexagonal shape represents the honeycomb from a beehive. In order to remain contextual, doing my leaflet in a shape would have to be justifiable instead of simply decorative, which I think would be quite pointless as I would rather it be functional than have a complex fold, meaning the user will find it effortless to use.
The purpose of this fold is to invite guests to a wedding. This design looks cute and appealing because of the way it folds in, alongside the colourful illustrations. In this case, an insert has been added and the fold acts as a sort of 'envelope' for the actual invitation, enabling the audience to interact with the fold and find the message within.
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