Monday, 30 March 2015

HUNGRY SANDWICH CLUB BRIEF

In our session today the Hungry Sandwich club gave us a brief which is to design a map for the North Leeds Cycling Trail. One will be picked from the submissions and will be included in the Leeds Indie Food Festival extended program. Our name will be included alongside email, so everyone knows who designed it. This is a great opportunity to begin to get your name out there in the city.

In my group we began by making a mindmap:

We discussed colour choices, illustrations, typefaces and patterns to use on our design. A strength of mine is hand rendered elements so I was eager to do some sort of hand rendered type or illustration that could be used.

I came up with the main title and subtitles for the different locations on the map, using quite a thick, tall and capitalised hand rendered type:


Becky also came up with different style ampersands and some illustrations in a similar style so they matched the text:



And finally we came up with this design:

We created the path using the different shapes, and the text was all hand rendered in my hand writing. James added little illustrations of buildings in the same style so it all looked consistent. Becky organised the information and layout.

It was brilliant to find out that our group actually won this brief and the map will be featured in the Leeds Indie Food Festival program!

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