OUGD404 | STUDIO BRIEF 2 | STOCK CHOICE

Since my book will be about vegetarianism/veganism, usually this lifestyle corresponds with an awareness for environmental issues also. I decided that my book should reflect this, and be printed on thinner, more cost efficient stock.

I went to the library to see if I could find any examples of the type of stock I'm aiming to use. I came across a thick book titled Frost* (Sorry Trees), which is printed on a very thin matte paper. The book is filled with different examples of Vince Frost's design and photography work. I like the concept of the title as it is a thick book but the thinness of the stock makes it appear more organic and less expensive.

 The barcode on the back also depicts a falling tree which I thought was pretty clever.

I also saw the use of large numbers to label pages which I thought looked appealing and modern, it's something I'd like to include in my own book if it looks appropriate.

The stock choice makes the images have a really nice 'faded' quality since it's matte.

When I went to view the stock they had in the library I found that the off white sugar paper had the same texture and colour as the pages in this book, so I thought this would be a good choice for my own publication, hopefully the inks will come out in a similar way to this book, although it would be useful to do a mock up. The stock was also very cheap, which is suitable for my audience.