OUGD404 | STUDIO BRIEF 2 | IDEA GENERATION

I started to do some simple sketches to determine a feel of the types of layouts that will be included in my book. 

 I'm aiming for narrow columns from 2 columns to 4, I want my book to look a little spontaneous, not monotonous, but keep to a consistent theme in other aspects. The narrow columns will allow my book to have a 'magazine' feel to it, and I feel it would be the most appropriate choice. The source I am taking my information from is the Peta vegetarian/vegan starter pack, which I only have a digital copy of; however, it's physical form is a magazine, so this is what I'm aiming to produce in my own style. 

I also want to experiment with one area of text along with the columns to have a variety, but I will see how that looks when I'm creating my book as it may look too out of place.

Since I am using narrow columns and taking a lot of information from a different source the text is going to have to look neat and be typeset accordingly, avoiding orphans and widows. 

As for the cover I am pretty set on just having one letter, V, on the front to simply represent vegetarianism and veganism, remaining minimal and vague, perhaps drawing the audience in. Even people who aren't aware of the animal industry I would hope would pick it up to find out what the name is all about. Interjecting some form of relevant colour choice such as green would further secure the concept.