OUGD503 / STUDIO BRIEF 01 / A CLOCKWORK ORANGE / DEVELOPMENT

Here are examples of the satellite pixel sorted image, combined with bright colours. Orange obviously reflects the title of the publication, and the use of blue represents the opposite tone of orange,  referring to the dystopian way of life, how it is the opposite of calm and peaceful and utopian. There is also a black and white version of the image paired with the same tone of orange, paired with a sans serif font to bring the book cover a modern element. The words are spread out in an appealing and contemporary fashion, filling space. The penguin logo and author would need to be added to these examples if they were to be submitted.

Next moving on from the bright, bold colours are examples of the imagery and text in simply greyscale. Greyscale reflects the grim nature of the violence and hurt that exists in the society set in the book, alongside the 'glitched' effect. This image is zoomed out so you can almost see some of the outlines of the UK. The circle in the middle of the page would represent an actual orange, and adds contemporary looking shape to the design. The text is a monotype, reflecting the word 'clockwork', linking to digitalised looking shape. It is also bold and eyecatching, however I still thought it needed development. The text on the left hand image is as small as the author, and only really gets the audience's attention after they have seen the large black circle which is not the effect I want to achieve.

 

The coloured versions of the same layout look much more engaging and 'digital', capturing the glitched effect that the pixel sorting process creates to a more effective level. The purple tones paired with green create a garish composition, creating a sense of discord. Along with overlaying the image (the righthand example), this instills disorientation and chaos, whilst unsaturating the image captures the grim ambience also maintaining colour.

Above are simply experiments with colour to create different vibes and tones.

 

Here are examples of experimentation with type. I felt that the text in the middle could be lost by the busy imagery, so I aligned the circle and type to the lower left side where the image is more clear. I preferred the layout with bigger text set in the middle however. The righthand image conveys the example of type that has been edited and liquified to look warped, again further intensifying the disorganisation of the layout to reflect the plotline.