As this publication will primarily be focused around the type in Poland, this creates a specific audience already. The publication will contain photography featuring type and other miscellaneous imagery, meaning those who would be drawn to this would predominantly be creative individuals with an interest in typography, photography and design. The publication will be designed in mind for selling at an independent bookstore for example Village Bookshop, an establishment catered to creative individuals and art students.
The publication’s target market will be those with an interest in the creative arts, possibly young adults however not disregarding an older age range as there is, of course, a market of older creative individuals and not just students.
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