OUGD504 / STUDIO BRIEF 04 / BRIEF

The brief: Create an immersive and engaging campaign website to support the release of your favourite band or artist’s latest album

Marketing objective: Increase sales of the album and ensure chart success

The role of the communications: Deliver a world class digital experience that gets both fans and media excited about the upcoming album release and achieve cut through in a crowded

Market place: Get — fans of your chosen artist

To — pre-order the album and get involved in the campaign through sharing content with their network

By — creating a world class digital platform that encourages fans to engage with the campaign at every available opportunity

Considerations: Must be global — The band/artist has five key markets (Australia, USA, UK, Germany and France)

Promote activation points — Promote key ‘activation’ points (shows, signings, appearances etc) across the five key markets

Use mixed media — A combination of image, audio and video should be used to communicate your message

Remember: This is a campaign website. It will be live for four to six weeks ahead of the launch and approximately four weeks afterwards

Deliverables: Low-fidelity wireframes in an optional format 

Design of a desktop and mobile version of your idea.

Analysis:

This brief requires us to work for digital purposes rather than for print, which is something we have not had to think about specifically for a brief before. I'm personally interested in design for screen as before university the only experience I had with any form of graphic design was designing for websites or on screen. Since university I have broadened myself to designing for print, however I am excited to be doing this brief to learn more about web design.

The creative freedom is also quite liberating as we will be choosing the artist/band ourselves, ensuring it will be a successful resolution to the brief.

For this brief we also have a lot to consider, including keeping the campaign global and using mixed media.