OUGD504 / STUDIO BRIEF 04 / IDEAS

The campaign needs to accumulate a lot of hype and popularity using various platforms and methods. This is crucial for the brief as it is mainly about designing for the user and taking into account their experience digitally, in order to gain as much traffick and publicity as possible.

As a starting point only, here are several ideas that could be developed further, into a strong concept.

• Two 'unlockable' songs when subscribed to the newsletter both weeks prior to the launch.
• Various limited edition merch uploaded to the webstore promoting the launch of the album. 
• Tour promotion
• Giveaways on various social media (mainly Instagram using a hashtag).