Building on my initial ideas, I decided to experiment with different type choices and firmly decide on colour swatches which would be appropriate for the publication. I chose a selection of reds/pinks, representing the colour of the Polish flag with a bit of a twist. I felt a harsh bright red would look cliche and obvious, and preferred the softer colours, maintaining a contemporary aesthetic. The pink shades are soft and would soften the overall look of the eerie black and white content, giving a nice juxtaposition of contemporary style and mystery. Below are the Pantone references for the exact colour in order to be consistent and meticulous. Uncoated and coated will have different finishes during production so it is important to take note of how the colours will look physically as there is a noticeable difference.
Above is an example of experiments with a black letter typeface Fette Kanzlei, with and without imagery. The first utilises a simplistic red underline, representing the colour of the polish flag in a modernised sense. The next is two examples of how this typeface can be used alongside imagery. It would also be interesting to consider using a finish on the type or one element of the design. Spot varnishing or foiling could add dimension to the design and keep it from appearing flat; however this would depend on my stock choice. If I was to choose a gloss stock, this would speak for itself and already have a finish, using another method could be too much and could overload the user.
Since the previous examples have not featured an image which shows type, I tried this idea out too. However, I feel it isn't essential to use an image containing type; the whole publication is already dedicated to type. The covers I have already designed embody a little bit of mystery that could attract the audience. Experimentation with text alignment creates an attractive and contemporary frame around the image. Utilising pantone swatch, pale pink which contrasts with black and white photograph.
Going back to my original image that I felt captured Poland most appropriately, I tried positioning the rectangle horizontally, representing the shapes of the Polish flag more precisely. The fill of the shape is empty, allowing the user to see the imagery behind.
This is the most appropriate cover created for this brief. The sans serif type is large, eye-catching and attractive, keeping a contemporary style alongside the ghostly imagery of the Virgin Mary. The type also has an inverted aesthetic which matches the editing of the image. I chose to stick to black and white for this cover to flow with the style of the content; as it is all in black and white.
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