I felt our pitch ran smoothly and our presentation was strong, covering all the work we had done for the brief. Each of us spoke about the separate tasks we had been under taking and our concept was explained thoroughly and effectively. I think there was some really appropriate feedback from Simon and the 2nd years, and it was nice to hear the positives alongside things we could do to improve it.
For example the choice of using Bebas and Garamond wasn't ultimately the most suitable choice as they are both so different, and perhaps a more modern serif would have worked better. Also, the use of both the sphere and the geometric shape was said to be a little confusing and it would have been more appropriate to only have one logo.
Here is our presentation:
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