We received some really useful feedback on some problems with our work so then we could alter and develop on it.
It was said our logo, the sphere, was too complex and wouldn't look right on a small scale. Since there are so many lines and details, they wouldn't be captured properly unless the design was large. Also, our colour choice, along with the sphere, apparently looked too 'sci-fi' which I do agree with. The cool grey-blue along with the geometric shape doesn't quite communicate that it is an exhibition on books on it's own.
It was suggested that instead of using a shape like the sphere, we should stick to a simpler geometric shape, perhaps like the shape created in the middle of this poster:
These things are something we need to work on in order to create a concept that is suitable for this brief.
After the crit we decided to brainstorm some directions we could take it. The simpler geometric shape seemed like a good idea so I quickly created these designs to see what it would look like:
I created these by using my previous poster as a template, the shape middle section connected by the lines is the basic shape I have used here.
I tried them in a selection of colours trying to steer clear of the grey-blue tone and branch out to some more vivid colours.
The group thought it would be better to create a shape from something a little more relevant, like an actual book, so we began experimenting again. The main starting point was a book stood up portrait, slightly open:
From this, the above shape was created. We experimented with merging it with the text too. Since the blue was too sciencey, we decided as a group that we would stick with a calm, pastel tone. We chose a bone/cream colour as it reflects the colour of paper, perhaps old paper, and it compliments the whites and strong blacks we've been using.
With this new design in mind, we then went on to creating a fresh set of designs.
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