In order to get a feel for how I want the identity of the restaurant to look, I began researching into designers that appealed to me, such as Louise Harling.
Louise is a recently graduated French graphic designer, currently based in Paris. Working as a freelance designer, photographer and typographer, her passion for clear vector forms and bright pops of colour shine through in her punchy graphics. Her fresh, contemporary style lends itself perfectly to editorial and promotional material, regularly gracing music event posters and club flyers. source
Her contemporary approach to design grabs me immediately, this is achieved by the use of bright colours, interesting compositions utilising a range of mediums, for example analogue elements mixed with digital incorporation. The use of friendly yet bold vector shapes creates an inviting and fun atmosphere, one similar to what I wish to evoke with my own aesthetic for the project. Alongside this is frequent geometrical forms and the attention to graphic design trends.
What I like most about Harling's approach is the spontaneity and relaxed aesthetic which invites you in and brings about a sense of fun.
For my own project I hope to communicate an energy similar to this, which is inviting and fun for the audience, which can be done by the experimentation of both analogue and digital mediums.
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