I wanted to see people's thoughts on what I had created so far, therefore I showed multiple people these deliverables and briefly explained the concept behind the project:
"It doesn't scream vegan"
I'd like the company to subtly communicate the core values which are integral to it's unique selling point. There currently isn't a worldwide fast food chain serving vegan only convenient food. However, that being said, it is a big positive that the brand does not overdo this aspect, and the overall aesthetic and design decisions which maintain its contemporary and fun vibe outweigh the educational and informative, serious side.
"The green works very well conceptually and visually"
"I wish this was real!"
Social media:
The objective of this feedback exercise was to find out how individuals on social media platform Twitter, would react to the news of a vegan fast food chain opening in the near future. I wanted to know whether people would be surprised, happy or if they wouldn't give one. So I posted this image with this caption:
The ambiguous image of the vinyl on one of the studio windows looks to show a shop window, putting the image into a hypothetical context.
The response I got was quite surprising with quite a few responses showing that people were pretty much 100% positive about it:
By the end I felt bad that people were so happy about the prospect of an all vegan fast food chain, but essentially this exercise was extremely interesting to see if I had answered the problem I had identified at the beginning of the brief. Clearly there is a demand for a convenient way for vegans to eat, and non vegans alike.
It's definitely made me think about future prospects, if a little ambitious, I've found a great passion for this idea and would love to see it developed as a real chain in the future......
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