For this brief I have chosen two alternative taglines.
The primary tagline is "Fast food, long life" which will be used the most throughout the branding and deliverables.
Fast food usually means unhealthy, promoting the cause of fatal diseases such as heart disease, cancer and diabetes. The slogan Fast food, long life promotes the healthiness of Erdenbürger, and demonstrates how eating fast food does not have to contribute to these diseases which can shorten life.
"Join the plant based party" is the secondary slogan which invites the consumer into an 'elite' group, or a party. It emits a sense of fun, freedom and enjoyment which could entice the consumer to buy into the brand as they could be afraid of missing out, and want to see what the party is about. It is very inclusive and a tactic to encourage sales.
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