This is the final logo which I have designed for this project.
Radnika is a modern, clean sans serif typeface which offers a friendly and inviting vibe, it is highly legible which is important for deliverables such as signage, as it is important to be able to visually read and see the title from longer distances and recognise it.
The choice of a burger may be an obvious one however it is the right one, reflecting the name of the chain, the burger will act as a highly important and current symbol that would hopefully be recognised around the globe, similarly to the golden arches of Mcdonalds.
The fluorescent green is used to reflect the plant based nature of the food and fun and vitality, important core values of the brand.
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