OUGD505 / STUDIO BRIEF 02 / STYLE GUIDE

Since my deliverables would hypothetically be presented as a pitch to potential investors, it's a good idea to create a style guide for a design team, to communicate the do's and don'ts of the aesthetic choices, the brand's values and overall concept and how the design decisions can be applied physically and conceptually.

It shows professionalism and the fact that every direction has been considered, and overall I am pleased with how it has turned out.