In today's session we starting focusing on tips for entering competitions for the Individual responsive brief. We were given the task of reimagining Yahoo's interface in order to appeal to 'new' users of the internet, i.e 13-18 year olds. Yahoo’s main setback is not fully appealing to the younger generation; with competitors such as Google, it is very difficult for Yahoo to overtake.
We broke off into groups of 4-5 to complete the brief. We began by making initial notes and discussing the general direction to take the task. We agreed that an effective method would be to try and reel the younger audience in by using social media as one of the main focuses. We thought it would be a great idea to infuse the search engine with a user’s favourite websites. For example, you could log into Yahoo and have links and previews to the user’s own personal social medias as a drop down customisable list.
We went with this idea as we felt it was strong and would fulfil the brief by allowing Yahoo to become a place for ‘everyday indispensable fun’.
We decided on a bright orange to freshen up the existing branding for Yahoo, but avoided a complete rebrand as that wasn't what the brief stated to do. Even though we tried using it initially, we felt the old purple/navy was a little outdated and needed a refresh:
Here you can see how the user can manoeuvre between the different sections. Each one is colour co-ordinated to allow the audience to differentiate between each one, so for example news would be magenta, social media blue ...etc.
Here you can see the website utilising the different colours.
Our presentation to display our work at the end of the task:
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