It is important to consider and explore grid systems whilst working on a brief which relies heavily on layout. Although they are not necessary, grid systems create order and add ease to creating aesthetically pleasing layouts, maintaining consistency. Grid systems give structure using margins, columns, inter-column spaces, lines of type, and spaces between blocks of type and images. The very function of a grid is to ensure readability and ease for the user.
Golden Ratio / De Divina Proportione:
a to b = 1:1.618
a+b to a = 1:1.618
The Golden Ratio is a harmonious mathematical proportion that has been used and studied in mathematics and the arts since Euclid (Ancient Greece). Pacioli coined the term ‘Devine proportion’ (Italian Renaissance). It is often credited as being able to deliver aesthetically ‘pleasing’ and harmonious composition.
This ratio can also be applied to type, dividing the header by 1.618 and using that number as the body copy size. This apparently creates balance which makes the text look appealing.
Pros:
- Works more effectively for web design
- Keeps order
- It apparently looks aesthetically beautiful
- Harmonious design results
Cons:
- Questionable theory
- Limits the designer
- Not essential to create good design
- Outdated
- Tedious
Examples of the Golden Ratio used within graphic design:
Van Der Graaf canon:
The Van Der Graaf canon is a historical method of dividing a spread/page into pleasing proportions. Whilst using this specific grid, proportions are maintained and appear aesthetically pleasing to the user's eyes.
The Van Der Graaf canon is a historical method of dividing a spread/page into pleasing proportions. Whilst using this specific grid, proportions are maintained and appear aesthetically pleasing to the user's eyes.
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