OUGD504 / STUDIO BRIEF 01 / CONTENT

After researching into different diagrams displaying design processes, I started to write my content for the leaflet. At first, I tried a serious approach -

Brief:

"The very first stage of the design process is to receive your brief from the client. A clear, focused mind would be ideal for this stage so you can take in information easily. A useful idea is to analyse the brief you are given and record initial notes. Avoid attaching yourself to the very first idea that comes into your mind."

Research:

"The next crucial section is research. This enables you to consider your options and discover problems you could face with the brief. In this stage you can give thought to your budget, the financial aspect of creating your design outcome is extremely important. Communication with your client can also prove to be useful."

I got some feedback on this style of writing, and decided that it could be too boring to read. I needed to liven it up to fit with my layout. My target audience is young design students, so I did not want to put them off reading the content. I began to write some more lighthearted content that I felt would be way more appropriate:

Brief: 

The very first step of a design process is to receive your brief. Whether that is from a client, your tutor or your cat, this stage is critical. First thing’s first: analyse that shit. Get into it. Make some notes. Have a number of ideas buzzing around your head to get you going with the next step.

Research:

It’s a great idea to get online and start finding inspiration for your brief, but before all this, you should make a mindmap to organise yourself. Identify problems you could encounter and begin to think of ways to overcome them. Don’t forget about that cash; financial aspects of design are also important to consider.

Initial Ideas:

This is where you start doing your thang and making initial sketches. Start mocking up ideas digitally or physically, depending on what medium you choose. Ask for feedback when you need it, a fresh pair of eyes could be just what you need. This should be an experimental stage, try out a variety of ideas, the world’s your oyster.

Development:

After gaining feedback from crits (or your mum), continue to develop your design and improve on it. Do what you feel is the correct response to the brief and justify your design decisions. Make prototypes in preparation for printing to ensure it is correct. You got this.

Print & Produce:

Once you’ve got some sick work down, it’s time to print that badboy out. Organise time to get it produced. This will depend on what outcome you’ve created, whether that be a poster, a book or a leaflet; the possibilities are endless. 

Personally I think there's such an improvement with this content than the last attempt, and the informality contrasts nicely with the traditional serif to create a good balance.