Tuesday, 27 October 2015

OUGD504 / STUDIO BRIEF 03 / RESEARCH / LAYOUT & IMAGE

In order to progress with this project it is essential to research vigorously into each different section of a publication. Here is a collection of different trends and image finishes that could be considered for my own publication.


Duotone / Monotone:

 



An interesting method of editing images is Monotones, duotone, tritone, quadtone. This is a greyscale image printed with one, two, three or four ink colours. This method is a simple way to interject colour into a publication or piece of work. Using this method creates consistency especially in a publication with multiple images which is relevant to this current brief.


Neon / Fluorescent colour:




Fluorescent and bright coloured elements instantly capture the audience. The vivid nature of this type of ink is very contemporary and a current popular trend in design right now. Problems the designer could face with this is that they would have to work in RGB rather than CMYK, posing an issue with printing as these colours cannot be achieved via inkjet printer, as they are not in the CMYK spectrum of colour. A way around this would be screen printing or looking into getting this printed specially using inks that aren't available here. Screen printing would work effectively however it is time consuming and human error may cause inconsistencies and incorrect printing.



Type:







Above is a design by Sam Wood created for his BFA Thesis, documenting how design can enhance worship and areas of spirituality. I particularly took a liking to this publication as the images I personally collated throughout the trip to Poland featured a lot of religious elements, for example type and imagery in chapels, chapel undercrofts and other religious monuments. The way in which the black letter type is modernised by the utilisation of negative space and the combination of the contemporary sans serif Apercu is what makes this publication unique and exceptionally effective. Interjecting colour through a contextual choice of dark green is also successful, further reflecting places of worship. A splash of colour is another method of keeping a publication interesting without over-facing the user. 


Illustration / Pattern:




  


Illustrations, whether simple or more detailed, can further strengthen a piece of design as there is another element for the user to look at alongside type. As seen above, these simple line illustrations fill the page and create something interesting and attractive. They are simplistic yet effective. 



Hyphens:




 

Browsing Trend List, it is hard not to come across the use of a hyphen to split the words into two lines or more, sometimes used because of the filling format, sometimes for no reason at all. Hyphens have become a popular trend in graphic design today, and I'm partial to a good hyphen. Using them breaks up the type and creates an interesting composition.

Black & White:





Due to the nature of the images collected for my publication, black and white may be the most suitable finish. It is classic, timeless and can work well with any colours alongside. Black and white imagery can create certain atmospheres; for example classy and sophisticated, or eerie and ghostly. As seen above, paired with the crisp white space, this publication looks clean and organised. Lack of text creates breathing space for the images and allows them to speak for themselves, something which I feel I will want to explore within my own creative process. 


No comments:

Post a Comment