Although I don't think this is necessarily bad as a logotype, as you definitely see a lot of clothing brands exercising simply type for their logo. It's simple and effective, allows you to see what the brand name is immediately and sticks in your mind. However I would like to experiment with image to create a combination mark logo for this brief as I feel some imagery would work well and give the audience more of an idea of what the brand is about. Chonaic is quite an unusual name as it's in gaelic so it would be great to add context and semantics to the logo.
As seen here the website is not open yet so I'm unsure how it will look when they eventually get it up and running. The website will have to match the brand's overall aesthetic and be functional and easy for the user to utilise.
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