Friday, 30 October 2015

OUGD504 / STUDIO BRIEF 03 / COVER / STOCK




In order to make an informed decision about the choice of stock for the cover, I experimented with two colours I thought would work well, and a gloss. 



The red is used here to symbolise the Polish flag. The rest of the content of the publication is in black and white, so a vivid injection of colour would bring it to life. This stock looks good however does not seem effective enough as a front cover. The image does not pop out as much as desired and it is very bright and could be overfacing instead of attractive.






This baby pink is light and brings out the image and type well. Pink softens the overall tone of the publication from the harsh black and white imagery within and on the cover. Baby pink is also a contemporary colour and compliments the black well. 






The final experiment was on white gloss, which was what I initially thought would work the best. Black and white instantly pops, and the gloss gives it a lush feel. Problems I faced was the folding; the stock is not as thin as the other two examples and so folding this paper was not as easy yet still worked. If I was to do this again I would score the middle to achieve a crisper fold. Fingerprints are also easily noticeable on this stock, which could pose a problem for the audience when using the book over time, or if it was in a shop - over time the amount of people picking up the publication would show these fingerprints.


Since there are only two colours used for these mock ups, this maintains simplicity which is a principle I want to sustain throughout the publication. 

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