The logostarter brief was quite daunting at first as I personally had very little knowledge and experience of creating logos. I was not initially very drawn in by the brief until I had searched the Kickstarter website for a while and realised there was a lot of choice and opportunities to create something really effective and push myself.
I really threw myself into this brief and engaged with it a lot especially over the week long period of designing and experimenting. I thought the brief was challenging especially because of the time aspect; this was only a week long brief so the time for creating was cut quite short. This can be seen as a positive as the brief is not dragged out, nor can the designer put all that work in at the last minute as that would be the cut off deadline by the end of the week. Realistically, I could have tried to keep within this time frame much more efficiently however I really wanted to see my work on a physical deliverable, and so I decided to print on tote bags. The screen printing process is not as speedy as simply printing a piece of work out down at the digital print room, so, to get this part of the brief completed, I had to run over time slightly, however I did get the majority of the work done within the week long period.
Throughout the brief, I saw my creative work become a lot more mature; it was great to experiment and try out a new style, still adapting to the process I work with, but a different style to what I would usually go for. I recognised that a successful logo is usually clean, bold and simplistic. These were the conventions I wanted to adopt for my own work, however I do not usually feel comfortable with more simplistic design which is something I definitely want to change and challenge myself with in the future briefs. I was happy to notice that I certainly did that for this brief, creating a logo that I was proud of and pleased with.
This brief also allowed me to exercise my communication skills with a ‘client’. It was exciting to be able to present my finished work to the owner of the Chonaic brand and receive praise for what I had created. It gave me the opportunity to improve my professionalism and added the live element to the brief which makes working on it more realistic and fun.
I made errors, in particular with screen printing the totes which is a shame as I can be a bit of a perfectionist, nevertheless I am satisfied with the amount of effort I put into the brief and any mistakes made can always be learned by for the next challenging brief set.
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