It’s important to keep branding looking professional across all platforms. In order to keep things consistent, it’s essential to set brand guidelines so that the conditions for the identity are clear for anyone choosing to use said brand for any reason. If there is any inconsistencies within the branding this disrupts the professional look that a designer always strives for.
Here I have demonstrated how the different versions of the logo can be utilised. So you have the full combination type logo with text & image, used for the majority of the branding and also there is an icon only version which can be used for certain appropriate purposes as well where the type is not needed. There’s a black and white version of the logo when you need to take printing and cost into consideration, and also a reversed version with colour. I will be using this for things such as screen printing on black tote bags.
It’s crucial to set the guidelines for aspects such as fonts and colours. If a brand uses one shade of a colour for one thing yet a different shade for another, it would ruin the overall look of the brand and show inconsistency and lack of care. Being vigilant with fonts and colours will improve the overall look of the brand and prevent the brand’s name being impaired. It’s important to note that secondary fonts should only be used when the original font is not available and also should match the structure of the original font too so as not to stick out too much if a secondary font has to be used.
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