PRODUCTS
Firstly is the packaging design, the main feature of my submission. Here I have demonstrated the logo and other information displayed on various different products (moisturiser, body butter, body scrub, exfoliator, face mask, night cream and shaving oil). Utilising black and white is the most effective way to attract those of both genders. Although a predictable choice, it is the most neutral combination possible, as neither black nor white have connotations to gender.
The packaging is honest and calming, professional and trustworthy. When looking for a cosmetic brand the user needs to feel assured the product will be of great quality, and that all starts with branding.
POSTERS
I created two posters to advertise the brand, one which shows the product, and one which features Rick Genest. Made famous by his skin, I felt he represented the brand 100%, he stands for beauty of all kinds and shows that different does not mean you cannot be beautiful. The aesthetic of his tattoos also matches my brand as Cell has biological/scientific themes.
The alternative poster shows the full range of products available from Cell, giving them a taste of how it looks aesthetically, and hopefully appealing to them.
These posters could ideally be placed around major cities where consumerism is thriving the most and there would be high selling points, for example London, Manchester and Leeds.
BROCHURE
To allow consumers to gain knowledge of all the products they can buy from the brand, a brochure is ideal. Cell would be a high end brand, therefore the brochure must reflect this, and remain contemporary. Due to only having several examples of the products, it's not possible to create the full brochure, so this is more of a preview. I wanted to include other material that would make the brochure feel like a magazine, so I added an 'interview' by Rick Genest, keeping consistent with the brand and offering something interesting to read about, all whilst reinforcing Cell's ethics.
WEBSITE
Cell would also have a website, so anyone from around the world could make a purchase. This makes the brand easier to access, rather than just having it available in stores. On the website, there is the area to purchase products, but there would also be a section that would act as a 'news' platform, and offer the latest news in regards to environmental and social issues. Cell ideally appeals to those who abandon gender stereotypes and gender roles, not to mention the brand is vegan and eco friendly - therefore this would represent what the brand stands for and is a great place for those interested to browse the latest issues and news.
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