Problems lie within products, services and information. There is not enough information provided for the wider public, with documentaries such as Earthlings and Cowspiracy being exceptionally informative (yet graphic), this could only really attract a particular audience, usually those who are already interested in veganism or transitioning to veganism. The use of graphic imagery is truthful and honest - it's what's happening - but sometimes this can really put people off the lifestyle, as it induces a lot of guilt which is a method that does not work on everyone. I could produce a resolution that gently reminds people of the ways veganism improves health, the earth and morality.
There are products that are vegan on the market, but the non-vegan products vastly outweigh them. With cosmetic brands such as Lush which has made its way into mainstream marketing and has proved to be a success, this is proof that a cruelty free brand can appeal to a wide range of consumers and be a big competitor to other brands. Clothing is a problem for vegans as it's difficult to find out what clothing brands are ethical in this sense, if a brand was to specify that the clothing range was cruelty free and ethical, this would be a lot easier.
Cooking vegan is relatively easy when you know how to cook and what to buy, but what about those who can't cook or don't have time? Eating vegan was extremely hard for me when I first came to university as I couldn't boil an egg. This forced me to eat a non-vegan diet out of health reasons. This is a problem that could be rectified by convenient vegan food, such as microwave meals and quick snacks. A vegan/vegetarian supermarket would be ideal for people who just want to buy more ethical foods and make it a lot easier to find what they need without reading 50 food labels.
Veganism is on the rise, and this is reflected by the increase of vegan options within restaurants today. However, when going out to eat with friends, it becomes very hard to find somewhere you can actually enjoy a good meal and not a bowl of chips. If there was a specific vegan/veggie restaurant, in a similar fashion to places such as McDonalds and KFC, that was established into society and enjoyed by vegans and non-vegans, this would make such a difference to the way people can enjoy food on the go without struggle.
This seemed the right choice for the brief, I've identified a problem (one that I personally face and understand), and generated a response and solution.
To begin, I wanted to brainstorm potential names for the restaurant, which included random words to get the cogs going:
The ideas I found the most informed was:
Lo / Low:
Well, it's my name to go with my potential creation. It also reflects how the food will be low in animal produce and in correlation, low in fats, saturates, and cholesteral. Potentially lower in calories too and nutritious. For this I could use 'Lo', as a shorter snappier twist, or Low, which also has my last name initial and is the literal term low.
Erdenbürger:
This word is the German term for Earthlings. The burger part relates back to fast food, but has a fun play on words.
Circle Pit:
The term for a type of mosh pit which brings a crowd together by running in a circle. This idea relates to the earth (the circle), and the unison which comes with being in a crowd of that nature, alongside the 'pit' aspect which refers to an urban style dining.
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