The name chosen for our app is Your Telegraph. This takes away the determiner 'the', and adds a personal pronoun which not only adds a sense of synthetic personalisation, it starts a conversational discourse which addresses the reader personally. The term 'Your Telegraph' conveys inclusion, and translates to meaning that the newspaper is a possession, also linking to the concept of customisation and control over what the user sees. This name is perfect as it maintains the Telegraph's name but refreshes it to fit the app. I came up with some experiments below on the logo:
The next font is Helvetica Neue Light, which represents the modern aspect of the app, alongside the timeless blackletter font. The juxtaposition of old and new fits what the brief is asking, by combining 'new' readers with hardcore fans. This logo represents the spectrum of readers.
I also experimented with a typewriter font, to represent the idea of responses and writing your own opinions and expressing them within the app. The typewriter is quite personal, and represents the user's own responses.
Overall Helvetica was the most effective in terms of legibility, concept and aesthetic. It looks clean and modern alongside the main body of the app, as we have used Helvetica throughout. This maintains a brand guideline and keeps it consistant.
The final version also contained hot pink which I felt had a contemporary feel, and did not feminise the logo. A pop of colour keeps it looking fresh against the dark black 'telegraph' part. This pink is also incorporated into other aspects of the app, again keeping in line with guidelines.
Next was the actual app logo that a user would see on their phone before using the application. I tried to combine the two letterforms however this did not look as effective as I thought. The T overbears the Y too much, as it is a strong and unique structure.
For this idea, it looks too similar to what the Telegraph already uses, and does not have anything unique to the app on it. I also felt it needed an interjection of colour.
Due to the nature of the widgets section within the app, whenever you drag a widget into an article, blank dashed boxes appear to show where the widgets can be placed. I took this style of box and added it to the app logo. This may fill space, but I also felt the widgets part of the app was not the singularly most important part of the app as there are other features within the app too.
The final app logo contained the word 'your' again to reinforce the personalisation, and keep a pop of colour. It looks clean, modern and contains both modern and timeless aspects. The app logo is the first thing many people will see on places such as the app store, so it obviously has an impact on whether the person will download it.
A quick example of how it would look on an iphone.
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