OUGD503 / STUDIO BRIEF 02 / FIRST MEETING AND DECONSTRUCTING THE BRIEF

The first time me and Jack met to work on the brief, the first step we decided to undertake was deconstructing the brief in order to really determine what it's asking, how to answer it and to also get our brains going to think of initial ideas. Jack scribed whilst we sat and discussed what the brief says.




"People of working age who know their own minds"
From this we determined a target audience to work from. The Telegraph wishes to appeal to a younger generation of news readers by utilising a digital service. Younger readers are more inclined to using the internet to gain information. It is a fast efficient way to read news, and so newspapers need to update themselves in order to gain a wider audience, but also maintain the interest of hardcore, older fans.

"Comment, how can users engage with them"
Me and Jack need to come up with a solution to the lack of structure on the comments sections, and see if there is a more constructive way to allow users to voice their opinions.

"Create a more constructive way for the news organisation to engage & create a community around its coverage"
Through rethinking the idea surrounding comments, this could be developed into a social element within the app, allowing users to have a space to interact with other news readers and engage with the application. This interaction would allow people to build friendships and in time create a Telegraph community of open minded individuals who can share the same interests.

"How should it  cater for expert readers who know the story inside out, alongside a reader who is new to it all"
Alongside thinking about comments, we need to think of ways to engage the older reader, and allow them to form a raport with newer readers, perhaps implementing a sense of education and expression, or giving users a platform to inform others about a story or an opinion.

"How does news gathering change when everyone has a camera or a voice"
This means we need to think of easy ways to give everyone a chance to voice their opinion. Technology allows anyone to easily record themselves via video or audio, or type a message in the click of a button. Our app should reflect this, and think about ways in which to incorporate this ease to share information.

"Most news stories are new twists on a long running saga, how should reporting reflect this"
This can include ways to allow the user read about a long story, such as timelines, links and easy to access information.

"Appeal to readers of any age"
It's important for me and Jack not to neglect one demographic and ensure the application involves all readers, old and new. The app needs to balance a contemporary way to read news with a timeless feel.