Background:
Understanding the needs of specific layouts for specific jobs is key to your development and practice. There are many times as a designer that you will have to consider differing formats for layout due to clients’ needs and also the need of information.
This one week task is a practical exercise that will highlight layout skills and understanding of application of text, point sizes, columns, margins, gutters, image, page size, bleed, scale, format, pagination, fluidity, audience and composition.
You will be given dummy type / text / images to work with during this task that is studio based. You will be given instructions per layout requirements and also a context to help you decide how information should be positioned and organised.
You will be expected to add your own design flourishes upon these designs, where appropriate.
You will share visual representations of your work with a partner / small group.
Layout 1 – Minimal Text / image: A5 Flyer
Layout 2 - Text Heavy / Imagery: Concertina spread (10x A5 pages)
Extended Practice: Any other relevant deliverables
LAYOUT ONE - FLYER
Brief:
You are asked to produce a simplistic flyer design for a 'Disobedient Objects North' Exhibition at the People's History Museum (www.phm.org.uk) using the instructions below.
Specifications:
Format: A5 – Portrait
Title: Disobedient Objects North
Sub-Title: In Association with the V&A
Date: August 3, 2015 - August 29, 2015
Location: People's History Museum, Manchester.
Contacts:
www.phm.org.uk
www.vam.ac.uk
Image: Single exhibit-based image, People's History Museum logo, V&A logo,
Use of two colours only: Black and white
For this layout the brief specified that the image must only be in black and white, with this in mind, I selected an image from the exhibition that I knew would have an impact once edited into black and white. In order to keep it dynamic and contemporary, the image was flipped 90 degrees so it became portrait, framing the composition of the portrait flyer. Outlined text for the title separates the information from the rest of the type, bringing attention to the name of the exhibition in order to create an impression which could potentially be memorable to the user. The rest of the information is framing the image again keeping the composition fairly contemporary and on trend, instilling the fact that this exhibition is current. The brief also specified that the V&A Logo and People's History Museum logo must be within the layout, therefore each one is split up in separate corners, creating symmetary and balance.
LAYOUT O2 - CONCERTINA BOOKLET
Brief:
You are to layout and design a 10-page concertina folded brochure for a forthcoming exhibition titled ‘Disobedient Objects North’ at People's History Museum, Manchester. All images, copy and branding are included. You have to create a visually stimulating layout that showcases the artists’ imagery but does not sacrifice important information in this process. The images and information must flow harmoniously and offer a taste of what is to be expected during the exhibition. One further consideration may be whether you emphasise the 'North' aspect: whether the materials need to offer a distinction between this and the V&A (London) exhibition from 2014-2015.
Branding elements must be kept to black and white. Images must be unaltered and in colour.
Considerations:
Headings, headlines, body copy, grid, type, colour, image sizing, bleed, margins, flow, audience, narrative, language, purpose, size, external print methods, preparing for print, stock, distribution.
Specifications:
Format: A5 x10 – Portrait – Concertina spread (front and back).
Title: Disobedient Objects North
Sub-Title: In Association with the V&A
Date: August 5, 2016 - August 31, 2016
Location: People’s History Museum, Left Bank, Spinningfields, Manchester, M3 3ER, United Kingdom
Keeping with the same font choice of a serif, this keeps a sophisticated aesthetic combined with the modern feel of the exhibitions. Images are layed out to flow with the text, and also communicate the disobedient aspect of the exhibition, as you can see images are touching the edges and not really adhering to any rules or consistent layout. First page resembles flyer in terms of positioning of text, whilst keeping the included grid in mind. This creates a sense of continuity and consistency.
Images are kept in colour as specified.
EXTENDED PRACTICE - TICKET
Utilising the same image and type as the flyer and booklet, however for the ticket I chose to incorporate a splash of colour with bright blue.
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