OUGD503 / STUDIO BRIEF 02 / AUDIO

Due to the video being heavy with information, we thought that an audio script recorded over the footage would allow the video to make more sense and make it more clear what's going on in the animation. There are several features of the application which are showcased throughout, so the script needed to be split into sections according to what is taking place on screen.

As for the voice for the audio, we decided my voice was fairly clear, informative and friendly. My nothern accent is approachable which should make the audience more relaxed during the video. However, if we had more time and an available budget, we may have reconsidered this and used someone who has a more articulate voice which are trained to do voice overs.

As for the end of the video, where the app name is spoken, "your telegraph", we added several personal pronouns to convey a sense of unity and inclusion for everyone, "his her my our your telegraph". Each pronoun was spoken by a diverse range of people, again enforcing the idea that the application is for everyone, and anyone can get involved.

This was the script I used to voice over, however parts were tweaked organically during recording to fit appropriately.

"INTRO

Introducing Your Telegraph, a customisable news platform catering to all those who know their own minds. Utilising the theme of a stack of cards,

our app enables users full control of what they read and see, offering an effortless user experience. 

CATEGORIES

New users can begin by choosing categories based on their personal interests, whilst dismissing irrelevant topics at the touch of a button. This feature can be revisited at any time if their interests change. 

FLICK

Once chosen, the user moves onto their homepage, flicking through a broad range of news stories accommodated to them. Categories can be efficiently accessed by using the category bar at the top. 

PREVIEW

By implementing article teasers, the user is able to scan through articles at a fast pace before committing.

Once the article is chosen, the user is able to preview stories, or save to stack, without leaving the original article. Alternatively, the user can interchange between articles.

NAVIGATION

The navigation is where the user can venture around the site and view the Telegraph response of the day. 

CUSTOMISE

Due to the advance of social media and the Internet, the demand for information and choice is instant for younger people. This leads into our

main feature of the app, the option to customise all visual cards, included in articles, profiles and responses. Demonstrated here, the user is able to drag and drop widgets into the article whilst removing unwanted sections.

PROFILE

The profile page acts as a hub for the user, showcasing their interests and who they are as a member of Telegraph. The profile page acts as a community for all readers. Readers can follow members with similar interests whilst being able to see their top categories, appreciations and pinned responses.

RESPONSE

A response is similar to a comment, but more engaging for members of the telegraph community. Readers can voice their opinions on any article by creating a response. Responses range from video, text and audio making it accessible for members to create a new conversation wherever they are. By creating great responses, the user can build up a following. Responses can educate and express, making it a unique and informative platform for anyone."