Thursday, 28 April 2016

OUGD505 / STUDIO BRIEF 02 / CHANGE OF IDEA

The other day, I was trying to find something to eat before boarding a train. I was already aware of how difficult it is finding food to eat that I haven't prepared myself, as not enough independent cafes and restaurants provide hardly any vegan options. It is both long winded to scour out a specialist vegan eattery than it is to start googling what options you have in particular restaurants. Not to mention when you're out with your non-vegan friends who want to go somewhere fast and not mess about.

With this in mind, I began to verbally discuss how there's a real gap in the market for a low cost vegan fast food/food restaurant which would operate similar to Mcdonalds. I began to think of this project and how I could take it into my hands to attempt to come up with a product to answer this brief, which I think will be more appropriate, and also is something I'm passionate about myself, as I'm really tired of Subway's Veggie Delites.

The next step will be to research into veganism, vegan cafes, menus and perhaps contact people who work in relation to this to gain a more indepth knowledge.

No comments:

Post a Comment