OUGD503 / STUDIO BRIEF 02 / TELEGRAPH

The Telegraph is a classic newspaper that appeals to those of a higher class spectrum, particularly the middle class. This is a result of the formal discourse that the Telegraph utilises throughout it's newspaper and online presence. In essence, it's 'by people who know their own minds, for people who know their own minds', so hard headed individuals. Before we begin delving into the brief, me and Jack need to be aware of the Telegraph as a brand, and understand the current demographic and the audience they're trying to attract.

Here I take a look at the app version and mobile version:

These images are taken from the mobile site. The layout is minimal but text heavy with a sophisticated serif as the main typeface, this decision was obviously made as older people are the main demographic, and the layout being fairly minimal will help these users utilise the site more efficiently without over complicating things. Anything too 'out there' in terms of animation or layout could confuse older readers who aren't as familiar with online sites, and are used to the newspaper. 

 These images are from the actual mobile app for the Telegraph. This layout is still text heavy, yet added animation and effects are present. It seems that the app is catered towards a more tech savvy calibre of people, as a lot of older people may not know to download the app, and just visit the website.

The usual serif is mixed with a modern sans serif, creating a combination of sophistication and a modern feel. The Telegraph app is clearly designed well, yet let down by a lack of care in terms of placing miscellaneous links at the bottom of articles:

Placing these here implies carelessness, and looks extremely unattractive when using the app. Clearly the Telegraph needs a something unique to draw in new users and keep old readers interested.