The brief specifies that the resolution should maintain the interests of older fans of the Telegraph. To comply with this, we collated some research on an older audience.
For this, several family members were questioned about their habits regarding news.
How often do you read the news online?
"Not often, I usually buy a newspaper and read it at home"
"I don't read news online at all"
"Very often, I have a news app that sends me notifications when breaking news happens, so I keep updated with it that way"
Would you use online applications or websites if they were simpler to use?
"Yes definitely, I haven't really thought about using online news because it hasn't really caught my attention"
"I don't know, I'm not very computer savvy. But if I could work out how to use it I might give it a go!"
"I think it could be simplified to make it easier for those who are new to it, but I use computers a lot anyway, I'm very technologically aware"
Do you think a space for users to create a constructive 'comment' or 'response' to articles would be useful for people of your age?
"I think so, it would be very interesting, I would like to be able to engage with articles more"
"I don't think I would use it but definitely for other people who are interested in writing"
"That sounds extremely useful, the more you know about a subject the more you want to share it with other people, it could even educate others on certain things. Sounds very good to me"
From conducting this research, this gave me and Jack a lot of information on what older people look for, they need something easy to use in some cases as they could be used to using physical newspapers, yet something familiar that they can engage with. We need to make sure the app is not too complicated to put off less tech savvy individuals, but that captures the ethos of the Telegraph and makes hardcore fans welcome into the digital age.
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