The main aim of this study task was to explore ways to persuade people to consume bugs as a more sustainable source of protein. Throughout the session, ways to generate ideas was discussed, including the use of sticky notes to power through a large range of phrases and ideas.
Our ideas were all stuck on the wall and finally we decided on building on the idea of selling to individuals who have an exceptional interest in the gym, and bulding muscle and injesting protein. Through sticking more post it notes up surrounding this starting point, we came up with 'Beetle Juice', referring to the bugs and also the product, which would be protein shakes and powders. A lot of gym members use protein to build muscle, and by selling the bugs as the source of protein and eventually muscle gain, this will provide a selling point which distills the novelty of eating bugs, and can also relate to the idea of working ants.
We put together a small presentation to communicate the brand to the rest of the class:
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