The target audience for my brand is predominantly young adults. Young adults of this generation are usually the most screwed on when it comes to social issues. I log into twitter everyday to see so many people who are passionate about feminism, the environment and other societal issues. These are the people who I would be confident would engage with a product that aims to be gender neutral and avoids stigma, stripping us back to what we ALL are, as humans.
However, I don't want to reject anyone from my product. Cell is a brand that prides itself on being for everyone, however it would be ignorant of me to assume ANYONE will be attracted to the product. It is current, contemporary and 'edgy', so it may not technically appeal to 86 year old Enid sat in her armchair watching Countdown, but the aim is to spread awareness and get the campaign to catch anyones eye.
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