The task set by Intern was to create a magazine with a concept, strategy and aesthetic which fit a particular audience:
ARCH is a magazine which aims to remove the stigmas and misconceptions surrounding feminism, and explaining and demonstrating what feminism is by sharing experiences and overarching issues and intersections.
Feminism has become a 'dirty' word to some people in society today, who only have a warped idea about what it entails and stands for, to reclaim the name as a positive, ARCH plans to educate and express opinions in a relaxed way.
The crossbar in the masthead is removed to signify an arch, bridging the gap for issues regarding feminism, and the overall aesthetic was kept minimal and stripped back in order to bring about a level of focus onto the issues and images included in the publication.
Implementing high profile celebrities and relevant photography and artwork on the cover.
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